Cymbal is an automated marketing platform built to help venues and event organizers save time and sell more tickets. Funded from Pear VC, Defy VC and Arash Ferdowsi (Co-founder of Dropbox).

People have a hard time finding the photo they are looking for because the photos tab is unorganized with many duplicated images that cause users to scroll for a long time. I was tasked to lead design for Dropbox photo experience to help people find their photos faster and feel more organized so that people can continue to use Dropbox as their photo solutions.

Updates
• Aligned page title style to other tabs
• Add filter entry point
• Focus on the photos by reducing the visual noise caused by sync banners
• Update visual design of section headers causing gray stripes

Led design to help user's easily and reliably back-up all of their photos on their phone to Dropbox.
• 50K users turn on Camera Uploads from silent roll-out, with an average of 1.68GB of storage uploaded per user.
• Reduced 10 step process to 3 simple steps.
• Made photo backup available to basic users.

Responsibilities:
• Lead designer contributing to Dropbox photo strategy
• Led research to identify and understand problems with current experience
• Led competitive analysis to identify on Dropbox's unique advantages 1. Photos as files 2. Security & Privacy 3. Multi-device & platform.
• Broken down user journey into 1. Ingest 2. Browse 3. Organize 4. Share to help team create clear milestones and goals.

Led design for Dropbox's first standalone app: Dropbox Scan
https://www.dropbox.com/doc-scanner-app

Responsibilities:
• Sole mobile designer in Dropbox supporting iOS, Android, iPad and UWP (Universal Windows Platform)
• Consult more than dozen teams to design for mobile
• Created our first mobile design systems in Figma
• Contributed to multi-app mobile strategy
• Highlight the problem of Dropbox being "Swiss-army knife" of productivity tools

Collaborated with Design Systems to build sync icons that is used across all of Dropbox product.

Research showed that our customers found sync to be a black box and desired more transparency and control over sync progress to ensure that important content is up to date.
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Survey (918) Results:
• 86% were satisfied with their overall experience
• 35% said they would be "very disappointed" if they could not use the feature again

Problem:
Dropbox mobile users struggle to share on our mobile app because sharing entry-point is hard to discover and the flow is too slow.

Goal:
Make sharing entry point easy to find and simple to use.
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Responsibilities:
• Made Sharing entry point prominent in every folder — 27% increase in user tapping "Share"
• Separate member management into its own page
• Half-sheet sharing to make the experience feel lighter
• Used link icon to help users quickly find what they need — 10% increase in number of users who copy link

Problem:
Dropbox sharing experience across each platform was designed and built on top of native code base. This caused any future changes to be costly and created inconsistent experience.

Goal:
• Create reusable, shareable, sharing components across all platform while maintaining the feeling of native experience.

Responsibilities:
• Redesigned sharing experience for Web, Mac and Windows.
• Contributed new components to DIG (Dropbox Design Systems)

Designed a way for Facebook page admins to connect their page with 3rd party services to do more things on their page.

Sponsored project by Google at the ArtCenter College of Design. I worked as lead product designer to develop end to end user experience of a paramedic using augmented reality application to increase speed and accuracy on the job.