Jae Lee
Product Designer
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2022-2023
Chainpass
Co-founder & CPO
Web3-based ticketing platform that reimagined event access by using NFTs as tickets. Aimed to eliminate scalping, reduce fees, and give artists and organizers full control over ticket distribution and resale.
DECEMBER 2020-JANUARY 2021
Photo Browse
Product Designer
People have a hard time finding the photo they are looking for because the photos tab is unorganized with many duplicated images that cause users to scroll for a long time. I was tasked to lead design for Dropbox photo experience to help people find their photos faster and feel more organized so that people can continue to use Dropbox as their photo solutions.
SEPTEMBER 2020 - DECEMBER 2020
Photos Tab Redesign
Product Designer
Redesigned the Photos tab to create a more content focused and visually cohesive browsing experience. Aligned the page title with other tabs to strengthen consistency across the product and introduced a filter entry point to help users find photos more quickly. Reduced visual noise caused by sync banners so that users can focus on their photos. Updated section header design resulting cleaner and more immersive experience.
Before
After
JULY 2020 - SEPTEMBER 2020
Camera Uploads
Product Designer
Led the design of Camera Uploads to help users easily and reliably back up all photos from their phones to Dropbox. Simplified a previously complex setup by reducing the flow from ten steps to three, significantly lowering friction and making activation faster and more intuitive. Launched through a silent rollout that drove over 50,000 users to enable Camera Uploads, with an average of 1.68GB uploaded per user. Expanded photo backup capabilities to basic users, increasing access to secure storage and strengthening early engagement with the product.
Before
After
JUNE 2020 - JULY 2020
Dropbox Photo Strategy
Product Designer
Served as the lead designer contributing to Dropbox’s photo strategy by identifying key opportunities to strengthen the overall experience. Led research to uncover user pain points and better understand how people store, access, and manage their photos. Conducted competitive analysis to clarify Dropbox’s unique advantages, including treating photos as files, prioritizing security and privacy, and supporting seamless use across multiple devices and platforms. Broke down the end to end user journey into ingest, browse, organize, and share, helping the team establish clearer milestones, align on priorities, and execute against defined goals.
JANUARY 2020 - JUNE 2020
Product Designer
Led design for Dropbox’s first standalone app, Dropbox Scan, focused on enabling users to quickly scan and store documents. Collaborated with cross functional partners to bring the standalone scanning experience to market and support Dropbox’s broader ecosystem.
JANUARY 2019
Dropbox Mobile
Product Designer
Served as the sole mobile designer at Dropbox, supporting iOS, Android, iPad, and UWP platforms. Partnered with more than a dozen teams across the company to help design for mobile and adapt product experiences to smaller screens. Created Dropbox’s first mobile design system in Figma to improve consistency and speed across teams. Contributed to the broader multi app mobile strategy and helped surface the challenge of Dropbox evolving into a Swiss army knife of productivity tools.
2018
Sync Queue
Product Designer
Research revealed that customers viewed sync as a black box and wanted greater transparency and control over progress to ensure important content stayed up to date. Designed the Sync Queue experience to make file activity more visible and understandable. Survey results from 918 users showed that 86% were satisfied with their overall experience, and 35% said they would be very disappointed if they could no longer use the feature.
2017
Mobile Sharing
Product Designer
Redesigned the mobile sharing experience to address the challenge of users struggling to share because the entry point was hard to discover and the flow was too slow. Focused on making the sharing entry point easy to find and simple to use by making it prominent in every folder, resulting in a 27% increase in users tapping Share. Separated member management into its own page, introduced half sheet sharing to make the experience feel lighter, and used a link icon to help users quickly find what they need, leading to a 10% increase in the number of users who copy a link.
2017
Redesigned the Dropbox sharing experience across Web, Mac, and Windows to address inconsistencies caused by platform specific native implementations. Established a unified approach that enabled reusable sharing components while preserving the familiar feel of each platform. Led the end to end redesign and partnered closely with engineering to ensure the system could scale efficiently for future updates. Contributed new components to the Dropbox Design System to support long term consistency, reduce development cost, and create a more seamless sharing experience for users across devices.
Before
After
2015
Vital (AR Application)
Sponsorship Project
Led the product design for a sponsored project with Google at ArtCenter College of Design, creating an augmented reality application for paramedics. Designed an end to end experience that surfaced critical information quickly to improve speed and accuracy during emergency response.